{"id":41,"date":"2022-01-24T18:49:40","date_gmt":"2022-01-24T18:49:40","guid":{"rendered":"https:\/\/julialipscomb.com\/?page_id=41"},"modified":"2026-03-23T15:14:14","modified_gmt":"2026-03-23T20:14:14","slug":"about","status":"publish","type":"page","link":"https:\/\/julialipscomb.com\/","title":{"rendered":"Welcome to Julia Lipscomb dot com"},"content":{"rendered":"\n<p>Hi! I&#8217;m Julia. I&#8217;ve owned my web domain for over ten years now. There are many, many Julia Lipscombs in the world. This is a porfolio website for one of them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About<\/h2>\n\n\n\n<p>For a little more about me, I&#8217;m a corporate communications and editorial professional. My work focuses on translating complex systems into clear, accessible narratives. I&#8217;ve spent more than five years working across corporate communications, editorial strategy, and technical storytelling, with experience supporting senior leadership at large global organizations in the banking and technology sectors.<\/p>\n\n\n\n<p>Alongside my professional work, I research the global cyber-fraud ecosystem and the cultural narratives that shape our public understanding of scams. My investigative reporting on organized scam networks and fraud infrastructure has been cited by international anti-scam organizations. I publish the newsletter&nbsp;<em>Library of Cons<\/em>, which examines emerging scam tactics, digital fraud economies, and anti-scam response efforts. <a href=\"https:\/\/libraryofcons.substack.com\" data-type=\"link\" data-id=\"https:\/\/libraryofcons.substack.com\">You can read and subscribe for free on Substack<\/a>.<\/p>\n\n\n\n<p>I am a co-author of&nbsp;<em>Behind the Headlines: A Frontline Account of Southeast Asia\u2019s Billion Dollar Scam Industry<\/em> (2026), an investigative nonfiction work examining the systems and incentives behind modern cyber-fraud networks.<\/p>\n\n\n\n<p>Looking for a creative communications consultant who will work alongside you to drive results? Look at my services below, then fill out the form and let&#8217;s talk!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Services<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">End-to-End Marketing Campaigns<\/h4>\n\n\n\n<p>I plan and execute marketing campaigns from concept to launch, ensuring every detail is aligned for performance and scale. This includes audience segmentation, workflow design, A\/B testing, quality assurance, deliverability optimization, reporting, and SOP documentation. The result is a streamlined system that consistently reaches the right audience with the right message.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Lead Generation &amp; Traffic Growth<\/h4>\n\n\n\n<p>I develop and implement strategies that attract qualified leads and increase visibility across channels. From organic growth to targeted campaigns, I focus on driving measurable traffic and building sustainable pipelines that convert.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">SEO-Optimized Content (Longform &amp; Shortform)<\/h4>\n\n\n\n<p>I create content designed to rank, resonate, and convert. This includes longform articles, blog posts, landing pages, and shortform content\u2014all optimized for search engines and generative discovery (SEO\/GEO) while maintaining a strong, consistent voice.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Newsletter Strategy &amp; Production<\/h4>\n\n\n\n<p>I build and manage newsletters that audiences actually want to read. From editorial planning to writing and execution, I focus on increasing open rates, engagement, and long-term subscriber value.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Clear, Compelling Communication<\/h4>\n\n\n\n<p>I translate complex or technical information into clear, engaging narratives. Whether it\u2019s a product, process, or idea, I make it accessible and meaningful for the intended audience without losing depth or accuracy.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Interested in working together to build clear, compelling and creative campaigns?<\/h2>\n\n\n\n<p>Contact me by using the form below.<\/p>\n\n\n\n<form method=\"post\" class=\"wp-block-gutena-forms gutena-forms-contact-form gutena_forms_ID_5c9415a5958_233202616738 after_submit_message is-layout-flow wp-block-gutena-forms-is-layout-flow\" style=\"padding-top:2rem;padding-bottom:5rem\"><input type=\"hidden\" name=\"formid\" value=\"gutena_forms_ID_5c9415a5958_233202616738\"\/>\n<div class=\"wp-block-gutena-text-field-group wp-block-gutena-field-group is-layout-flow wp-block-gutena-text-field-group-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-c8e3a30a wp-block-group-is-layout-flex\"><label for=\"first_name\">First name<\/label>\n\n<div class=\"gutena-forms-text-field field-name-first_name  wp-block-gutena-form-field\"><input\n\t\t\t\tid=\"first_name\"\n\t\t\t\t name=\"first_name\" type=\"text\" class=\"gutena-forms-field text-field required-field  \" placeholder=\"Enter your first name\"  required\n\t\t\t\t\/><\/div><\/div>\n\n\n\n<p class=\"gutena-forms-field-error-msg\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-gutena-text-field-group wp-block-gutena-field-group is-layout-flow wp-block-gutena-text-field-group-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-c8e3a30a wp-block-group-is-layout-flex\"><label for=\"last_name\">Last name<\/label>\n\n<div class=\"gutena-forms-text-field field-name-last_name  wp-block-gutena-form-field\"><input\n\t\t\t\tid=\"last_name\"\n\t\t\t\t name=\"last_name\" type=\"text\" class=\"gutena-forms-field text-field required-field  \" placeholder=\"Enter your last name\"  required\n\t\t\t\t\/><\/div><\/div>\n\n\n\n<p class=\"gutena-forms-field-error-msg\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-gutena-email-field-group wp-block-gutena-field-group is-layout-flow wp-block-gutena-email-field-group-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-c8e3a30a wp-block-group-is-layout-flex\"><label for=\"email\">Email<\/label>\n\n<div class=\"gutena-forms-email-field field-name-email  wp-block-gutena-form-field\"><input\n\t\t\t\tid=\"email\"\n\t\t\t\t name=\"email\" type=\"email\" class=\"gutena-forms-field email-field required-field  \" placeholder=\"example@gmail.com\"  required\n\t\t\t\t\/><\/div><\/div>\n\n\n\n<p class=\"gutena-forms-field-error-msg\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-gutena-text-field-group wp-block-gutena-field-group is-layout-flow wp-block-gutena-text-field-group-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-c8e3a30a wp-block-group-is-layout-flex\"><label for=\"subject\">Subject<\/label>\n\n<div class=\"gutena-forms-text-field field-name-subject  wp-block-gutena-form-field\"><input\n\t\t\t\tid=\"subject\"\n\t\t\t\t name=\"subject\" type=\"text\" class=\"gutena-forms-field text-field required-field  \" placeholder=\"Subject\"  required\n\t\t\t\t\/><\/div><\/div>\n\n\n\n<p class=\"gutena-forms-field-error-msg\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-gutena-textarea-field-group wp-block-gutena-field-group is-layout-flow wp-block-gutena-textarea-field-group-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-c8e3a30a wp-block-group-is-layout-flex\"><label for=\"message\">Message<\/label>\n\n<div class=\"gutena-forms-textarea-field field-name-message  wp-block-gutena-form-field\"><textarea\n\t\t\t\tid=\"message\"\n\t\t\t\t name=\"message\" rows=\"5\" class=\"gutena-forms-field 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src=\"data:image\/svg+xml;base64,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\" alt=\"Success\" class=\"wp-image-3811\"\/><\/figure>\n\n\n\n<p class=\"has-black-color has-text-color has-tiny-font-size\" style=\"font-size:12px;font-style:normal;font-weight:500;line-height:1.2\">Your form submitted successfully!<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-gutena-form-error-msg is-layout-flow wp-block-gutena-form-error-msg-is-layout-flow\">\n<div class=\"wp-block-group has-background is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-25cdd410 wp-block-group-is-layout-flex\" style=\"border-radius:5px;background-color:#ffd3d3;padding-top:12px;padding-right:12px;padding-bottom:12px;padding-left:12px\">\n<figure class=\"wp-block-image size-large form-message-icon\"><img decoding=\"async\" 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style=\"font-size:12px;font-style:normal;font-weight:500;line-height:1.2\">Sorry! your form was not submitted properly, Please check the errors above.<\/p>\n<\/div>\n<\/div>\n<\/form>\n","protected":false},"excerpt":{"rendered":"<p>Hi! I&#8217;m Julia. I&#8217;ve owned my web domain for over ten years now. There are many, many Julia Lipscombs in the world. This is a porfolio website for one of them. About For a little more about me, I&#8217;m a corporate communications and editorial professional. My work focuses on translating complex systems into clear, accessible [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-41","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/julialipscomb.com\/index.php?rest_route=\/wp\/v2\/pages\/41","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/julialipscomb.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/julialipscomb.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/julialipscomb.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/julialipscomb.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=41"}],"version-history":[{"count":60,"href":"https:\/\/julialipscomb.com\/index.php?rest_route=\/wp\/v2\/pages\/41\/revisions"}],"predecessor-version":[{"id":911,"href":"https:\/\/julialipscomb.com\/index.php?rest_route=\/wp\/v2\/pages\/41\/revisions\/911"}],"wp:attachment":[{"href":"https:\/\/julialipscomb.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=41"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}