Monthly Archives: August 2025

Definition of the Day: Descartes (Independent Music)

08.30.2025

Definition: Des·​cartes | day·KART (US English) |ˈdeɪkɑːrt/ DAY-kart (UK English) | rənedekart (Middle-French)  

Proper noun

1

: surname for René Descartes (1596-1650),  was a French mathematician, scientist, and philosopher.
: author of philosophical works, The World (1664). Discourse on Method (1637), and then later to describe his more metaphysical thinking, Meditations (1641)
: FAMOUS WORDS: “Je pense, doc je formulation” | “Cogito, ergo sum” | “I think, therefore I am”

2

: song taken from SPRINTS’ new album “All That Is Over” out September 26.
: MUSIC VIDEO: WATCH.

Definitions sourced from Britannica, Wikipedia, and KEXP Radio.

Definition of the Day: Perplex, Perplexity

08.27.2025

Definition: perplex| per·​plex | pər-ˈpleks or pɚˈpleks (US) | pəˈpleks (UK)

Verb (Transitive)

1

to make unable to grasp something clearly or to think logically and decisively about something
: to feel unable to grasp something clearly or think logically or decisively about something.
: to confuse a person slightly by being difficult to understand.
: to cause someone to be confused or uncertain over something that is not yet understood.

2

to make intricate or involved
: to complicate

Definition: perplexity | pɚˈplek.sə.t̬i (US) | pəˈplek.sə.ti (UK)

Noun

1

: a state of confusion
: a complicated and difficult situation or thing.

2

: an artificial intelligence start-up that offers a free AI-powered answer engine that provides accurate, trusted, and real-time answers to any question with cited sources.
: considering how intricate, complex, and challenging the AI-landscape continues to be, it makes sense to name a company that is striving to be a more reliable, fact-checked version of other AI engines after the situation that it finds itself in.
: privately held company that was last valued at $14 billion, according to Reuters.

Try it out!

Definitions sourced from Cambridge Dictionary, Merriam-Webster, Reuters, Wall Street Journal, Wikipedia, and Yahoo Finance.

Cybersecurity Notice: Watch out for fake websites!

Fake websites are now everywhere!

There are people out there creating realistic fake websites that look identical to the originals with the intent to scam consumers: that means you and me, both. The fake websites imitate popular retailers such as Amazon and PayPal, toll-collection agencies, employment portals, law firms, and financial institutions. In this cybersecurity notice, we’re going to look at how to identify fake websites when doing any type of commerce online, such as online shopping.

It’s too easy to set up a fake website. According to the Wall Street Journal:

“Attackers buy an AI-powered tool on a criminal marketplace or dark-web forum. They feed in the URL of a legitimate site, and the AI-powered tools instantly scrape the real page, clone its look and feel, and add fake forms designed to capture personal or financial details. Scammers can tweak the pages, translate them into multiple languages, and deploy them—often in minutes—without writing a single line of code.”

Here are ways to protect yourself:

✅ DO be extra vigilant when interacting with website links from a mobile phone. It’s harder to verify information on smaller screens.

🔴 DON’T click on unknown links to websites in text messages, emails, and social media DMs. 

✅ DO get in the practice of holding down on a link that you receive and are interested in viewing. It will show you the web address in the preview, or you can select “copy” and paste the address in a notes application to verify the address manually.

✅ DO navigate to any company’s official website by typing the address directly into the search bar, ESPECIALLY for any financial institution that you do business with.

✅ DO install apps only from official stores (i.e. Apple’s App Store, Google Play Store, Amazon App Store, Samsung Galaxy Store)

✅ DO study web addresses carefully.

⚠️ WATCH for variations of legitimate domain names and any subtle misspellings or substitutions in URLs. Look for “HTTPS” in the URL and a 🔒 padlock icon in the search bar.

🔴 DON’T always count on spelling mistakes or grammar errors to spot a threat. AI-generated content can produce text that is free of spelling mistakes or grammar errors. (AI may not always choose the best word choices, so look for semantics).

⚠️ DO be extra cautious of any language that sounds urgent or demanding.

⚠️ WATCH OUT for heavily discounted prices or unusual offers, especially with back-to-school shopping.

✅ DO ask your friend messaging you who you suspect may have been hacked to take a selfie and send to you immediately as a way for you to verify his/her/their identity.

🔴 DON’T move conversations about purchases to WhatsApp, Telegram, or any other platform (especially a platform you don’t use or recognize) at a seller’s request.

🗡️ REPORT misleading websites to the @betterbusinessbureau_ or FBI’s Internet Crime Complaint Center (IC3) at www.ic3.gov.

⚠️ PLEASE NOTE: Scammers are also impersonating the IC3. The IC3 will never directly contact you for information or money. Always type in the web addresses directly into the search bar.

🔴 DON’T assume it won’t happen to you.

It’s not always about making money. You also have to protect money and/or your credit.

#cybersecurityeducation #cybersecuritytips #fakewebsites #notfinancialadvice #responsibleAI

Works Cited:

Snow, Jackie. “Cybercriminals Use AI to Create Fake Websites That Look Just Like the Real Thing.” Wall Street Journal. 20 Aug 2025, 10:00 a.m. ET. Link: https://www.wsj.com/tech/cybersecurity/ai-fake-scam-websites-8a9e0ef6?st=fnSDKF&reflink=article_copyURL_share

Definition of the Day: Sunk Cost Fallacy

A sunk cost expense refers to the loss of time, money, or effort, which you can’t get back. It’s one of the most basic economic concepts, and it can work for both consumer and commercial finance. If you let sunk costs influence your future decisions, even when it’s not in your best interest, it may cause you stress or decision paralysis. According to Investopedia, the sunk cost fallacy causes people to stick with a failing decision because they already paid for it – it’s loss aversion.

For example, I stayed in a hostel that offers a free drink to every guest, though I didn’t end up redeeming the coupon. It’s OK because I didn’t lose anything. 

It’s OK to pivot. Think long-term. You can only carry so much. You don’t have to redeem every coupon.

Although you can save a lot of money. Here is a resource from Nerdwallet on 8 Tips for Getting Started on Couponing.