Julia Lipscomb dot com | Julia is a corporate communications professional, conscientious creative writer, and SEO content strategist who always keeps a dictionary nearby.

I’m a writer, editor, and sometimes arts curator. I’ve worked professionally in corporate communications in the arts, education, banking, finance, and technology industries for both small businesses and enterprises.

Sometimes I get weird ideas for creative writing projects and I roll with it. In the context of corporate communications, I constantly have a pen in hand to come up with fresh ideas and fuse them into communications to grab attention and raise the bar on their effectiveness.

Here are some of the ways that my creativity has netted results:

Built an online news archive on con artist stories and scam gossip for entertainment and education. Through crafting content marketing strategies that included writing regular SEO-optimized blog posts, analyzing performance metrics to inform strategy adjustments, and writing in a clear and fun way that resonated with my audiences, the content website grew to its peak web traffic of 40,000 visitors in one week. Even now that the website is inactive, it still receives 1,000-5,000 hits monthly.
Built an internal homepage with sub landing pages localized in 4 languages in 2023 and saw a +45% increase in total views and +23% increase in unique visitors YOY in 2024.
Crafted an internal guide on a new health and wellness benefit for employees that became the #1 most-read article on the employee intranet out of over 100 articles that quarter.
Created showstopping copy for an admissions brochure in the form of a 40-page “zine” for a university that redefined the admissions brochure into a book that will leave a lasting impression on prospective students long after they graduate.
Designed and implemented 12-peer led training sessions engaging 95% of employees.
Edited a weekly internal newsletter, doubling average readership YOY for 3 years, by translating technical or policy-heavy topics into easy-to-understand, employee-facing content.
Increased readership of email campaigns from one internal dept. +40% YOY.
Created a content strategy that included partnering cross-functionally in a collaborative, high-performing team environment, writing with good SEO in mind, and improving readership accessibility by centering content on a people-first approach.
Invented templates and shortcuts on frequently asked questions by technical service providers.
Produced monthly recorded webinar and corresponding communications on relevant cybersecurity topics in collaboration with the Information Security team, leading to a decrease in time that employees need to complete required compliance courses.
Submitted applications to awards programs on behalf of 10 leaders with the goal of winning one award for the company. I got them 2.

I like to approach a new project with the same energy and enthusiasm as one would do in publishing a DIY zine. Questions? Comments? Want to trade zines, or discuss the latest con artist thriller story? Do you have a word that you want me to feature in my dictionary blog? Let’s connect! In the meantime, you can subscribe to my (free!) newsletter below.

– Julia Lipscomb